Goldman Sachs wanted to be seen to be supporting up and coming young businesses, which was perfect for the Guardian's small business network. We decided to tell the stories of three entrepreneurs, from their point of view, with fantastic imagery, animated graphics and statistics.
The point I wanted to make here was that entrepreneurs are not elite businessmen, they're not all Richard Branson types, Shoreditch roundabout techies, or cheap-suited types from the Apprentice. They are all around us. Anyone can make their dream a reality.
The best way to set the scene was a video that showed our three protagonists walking through an everyday morning crowd of commuters. Just three faces in the crowd that emerged and came to the foreground, which then became the navigation. Short, sharp type overlaid the video to give real impact and drama.
Each story was broken up by a series of animated graphics and images to hold interest and keep the reader wanting more, and to keep engagement high. The tone and style I wanted for this was to be fresh, graphic and cool - as that fitted the young audience the client wanted to reach.
I'm very happy with this site. It was great to work on, we worked collaboratively both internally and externally to achieve a fantastic result. Please take a look and see what you think